Perlindungan Konsumen Dalam Etika Bisnis Atas Penayangan Iklan Rokok Serta Upaya Menurunkan Prevalensi Perokok Anak di Indonesia. (Consumer Protection in Business Ethics on Cigarette Advertising and Efforts to Reduce the Prevalence of Child Smokers in Indonesia).

Ismail, Abil Fida (2024) Perlindungan Konsumen Dalam Etika Bisnis Atas Penayangan Iklan Rokok Serta Upaya Menurunkan Prevalensi Perokok Anak di Indonesia. (Consumer Protection in Business Ethics on Cigarette Advertising and Efforts to Reduce the Prevalence of Child Smokers in Indonesia). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

The impact of high exposure to cigarette advertising affecting children has another problem, namely that legal protection for children from the negative impacts of tobacco has not been maximized because it has not been ratified. Even though there are various regulations related to child protection, in reality there are still children's rights that cannot be protected from the dangers of tobacco. This research aims to examine the impact of advertising exposure on children, with a focus on analyzing the weaknesses of current regulations as well as recommendations for forming more inclusive and fair policies. So in this research there is a formulation of problem one, namely, what is the view of the laws and regulations in Indonesia regarding advertising of cigarette products, and a formulation of problem two, how are consumer protection efforts and violations of business ethics regarding the display of advertisements for cigarette products in suppressing the prevalence of child smoking in Indonesia, So to what extent are legal regulations to regulate the display of advertisements and what happens next so that the prevalence of child smoking falls. This research uses a normative method, with a statutory and conceptual approach. The data used includes primary legal materials, such as applicable laws, and secondary legal materials in the form of related literature, which are analyzed qualitatively to obtain an in-depth understanding. The research results show that there is legal protection for displaying advertisements that do not comply with regulations. Displaying advertisements that do not comply with regulations, resulting in children's rights being denied, broadcast hours that are not appropriate, and the prevalence of child smoking is still high. For this reason, it is necessary to establish a law that specifically regulates the display of advertisements, to ensure their fairness and welfare. These legal arrangements must include protection against advertising displays, underage consumers, and other injustices.

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