Aryana, Karen Agung (2024) Strategi Komunikasi Pemasaran PT VEM Kreatif Global Melalui Tiktok Untuk Membangun Brand Awareness. (Marketing Communication Strategy of PT VEM Kreatif Global Through TikTok to Build Brand Awareness). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
PT VEM Creative Global is a company that sells liquid vape or what is usually called e-cigarette flavored liquid which has several social media, namely Instagram and TikTok. PT VEM Creative Global produces and sells liquid vape based on the trend of vape use among the public, especially adults. PT VEM Creative Global carries out a marketing communications strategy to build brand awareness through TikTok social media, namely by regularly creating interesting video content, placing hashtags, collaborating with influencers. The aim of this research is to describe the marketing communication strategy implemented by PT VEM Creative Global through TikTok to build brand awareness. This research uses a qualitative approach with descriptive research type. The results of the research show that PT VEM Creative Global's marketing communication strategy through TikTok to build Brand Awareness was successful in achieving its goals supported by the application of Marketing Mix indicators, namely a Product, Promotion, Price, Place, People, Process, physical evidence used as a form of promotion that utilizes media. TikTok social.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Marketing, TikTok, Brand Awareness |
| Subjects: | H Social Sciences > H Social Sciences (General) J Political Science > JA Political science (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
| Depositing User: | 1151900125 Karen Agung Aryana |
| Date Deposited: | 09 Mar 2002 20:15 |
| Last Modified: | 09 Mar 2002 20:15 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/35982 |
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