Anwar, Adinda Tsarwah Zahirah (2024) Strategi Aksi dan Komunikasi dalam Mengenalkan Biji Kopi Asli Indonesia dalam Komunitas Kopi Surabaya Coffee Antusias. (Action and Communication Strategies in Introducing Seeds Indonesian Original Coffee in the Surabaya Coffee Community is Enthusiastic). Undergraduate thesis, Universitas 17 Agutus 1945 Surabaya.
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Abstract
Coffee is a drink that is often consumed by Indonesian people, both young and old without any social class restrictions. The routine of this activity is often carried out in coffee shops or coffee shops. The Surabaya Coffee Antusias coffee community aims to introduce authentic Indonesian coffee beans. This research aims to find out how enthusiastic the Surabaya Coffee Antusias coffee community is about introducing authentic Indonesian coffee beans. With action and communication theory. This theory was put forward by Cultip, Center, and Broom which states how a community communicates within the community and outside the community and also how to realize it in the form of action to achieve the goals of the community. This research method uses descriptive qualitative data collection techniques with in-depth interviews and observation. Data was obtained from interviews with the head of the Surabaya Coffee Enthusiasm coffee community, members of Surabaya Coffee Antusias, and also the people of Surabaya who enjoy coffee. Through interviews and observations, it was found that several actions had been carried out by the Surabaya Coffee Antusias coffee community.
Item Type: | Thesis (Undergraduate) |
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Uncontrolled Keywords: | action and communication strategy, community, coffee |
Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HT Communities. Classes. Races |
Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
Depositing User: | 1152000256 Andinda Tsarwah Zahirah Anwar |
Date Deposited: | 11 Oct 2024 01:02 |
Last Modified: | 11 Oct 2024 01:02 |
URI: | http://repository.untag-sby.ac.id/id/eprint/34538 |
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