ANALISIS FAKTOR PERMINTAAN PRODUK KECANTIKAN PADA PT VICTORIA HAO INDONESIA DI SURABAYA

Arifki, Ogy Dwi (2024) ANALISIS FAKTOR PERMINTAAN PRODUK KECANTIKAN PADA PT VICTORIA HAO INDONESIA DI SURABAYA. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

Penelitian ini dilaksanakan di PT Victoria Hao Indonesia di Surabaya. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi permintaan produk kecantikan pada PT Victoria Hao Indonesia di Surabaya. Jenis penelitian ini adalah penelitian kausal kuantitatif. Jenis data yang digunakan yaitu data kuantitatif. Sumber data diperoleh dari data primer dan sekunder. Populasi yang digunakan pada penelitian ini yaitu konsumen PT Victoria Hao Indonesia dengan sampel 100 responden. Teknik pengumpulan data meliputi observasi, kuesioner dan dokumentasi. Proses pengolahan data pada penelitian ini yaitu editing dan tabulating. Metode analisis data yang digunakan yaitu analisis regresi linier berganda

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