Strategi Komunikasi Pemasaran Melalui Instagram @Madiunngemil Sebagai Media Promosi UMKM Madiun. (Marketing Communication Strategy Through Instagram @Madiunngemil as a Promotional Media for Madiun MSMEs).

Kunsena, Kharisma Asmara (2024) Strategi Komunikasi Pemasaran Melalui Instagram @Madiunngemil Sebagai Media Promosi UMKM Madiun. (Marketing Communication Strategy Through Instagram @Madiunngemil as a Promotional Media for Madiun MSMEs). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

	Text ABSTRAK.pdf Download (780kB)
	Text BAB I.pdf Restricted to Repository staff only Download (476kB) | Request a copy
	Text BAB II.pdf Restricted to Repository staff only Download (577kB) | Request a copy
	Text BAB III.pdf Restricted to Repository staff only Download (374kB) | Request a copy
	Text BAB IV.pdf Restricted to Repository staff only Download (842kB) | Request a copy
	Text BAB V.pdf Restricted to Repository staff only Download (369kB) | Request a copy
	Text LAMPIRAN.pdf Download (1MB)
	Text JURNAL.pdf Download (814kB)
	Text SKRIPSI TURNITIN.pdf Restricted to Repository staff only Download (5MB) | Request a copy
	Other (Thumbnails conversion from text to thumbnail_preview) preview.jpg Restricted to Repository staff only Download (0B) | Request a copy
	Other (Thumbnails conversion from text to thumbnail_medium) medium.jpg Restricted to Repository staff only Download (0B) | Request a copy
	Other (Thumbnails conversion from text to thumbnail_small) small.jpg Restricted to Repository staff only Download (0B) | Request a copy
	Other (Thumbnails conversion from text to thumbnail_preview) preview.jpg Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Thumbnails conversion from text to thumbnail_lightbox) lightbox.jpg Restricted to Repository staff only Download (0B) | Request a copy
	Other (Thumbnails conversion from text to thumbnail_small) small.jpg Restricted to Repository staff only Download (0B) | Request a copy
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Thumbnails conversion from text to thumbnail_medium) medium.jpg Restricted to Repository staff only Download (0B) | Request a copy
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Thumbnails conversion from text to thumbnail_medium) medium.jpg Restricted to Repository staff only Download (0B) | Request a copy
	Other (Thumbnails conversion from text to thumbnail_preview) preview.jpg Restricted to Repository staff only Download (0B) | Request a copy
	Other (Thumbnails conversion from text to thumbnail_medium) medium.jpg Restricted to Repository staff only Download (0B) | Request a copy
	Other (Thumbnails conversion from text to thumbnail_small) small.jpg Restricted to Repository staff only Download (0B) | Request a copy
	Other (Thumbnails conversion from text to thumbnail_medium) medium.jpg Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy
	Other (Thumbnails conversion from text to thumbnail_medium) medium.jpg Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)

Abstract

Currently, many people who have small and medium businesses have very insignificant incomes, this causes traders to experience a decrease in income, leading to permanent closure of their businesses. . What is the marketing communication strategy via Instagram @madiunngemil as a promotional media for Madiun UMKM. The main target in this research is the Madiun snacking Instagram strategy. This research uses a descriptive qualitative approach. Based on the results of research on marketing communication strategies via Madiun Ngemil Instagram as a promotional media for Madiun UMKM. The content contained in Instagram @madiunngemil has quite an important role in promotional media for business actors because it is based on content that is always interesting and interactive for UMKM. With so many Instagram followers @madiunngemil can be used as much as possible to promote a product quite widely. The results of this research have been successfully fulfilled that the marketing communication strategy via Instagram @madiunngemil as a promotional media for Madiun UMKM has been quite effective in its implementation to create a mutually beneficial ecosystem for MSMEs that collaborate in terms of promotion via Instagram social media.

Actions (login required)

View Item