Manajemen Produksi Konten Instagram Radio Global FM Surabaya Dengan Segmen Keluarga dan Perempuan. (Management of Instagram Content Production of Global FM Radio Surabaya with Family and Women Segments).

Permana, Aris Aditya (2024) Manajemen Produksi Konten Instagram Radio Global FM Surabaya Dengan Segmen Keluarga dan Perempuan. (Management of Instagram Content Production of Global FM Radio Surabaya with Family and Women Segments). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

Increasingly advanced technological developments have created various new media such as social media. Instagram is one of the many social media that continues to emerge. Broadcast media such as radio must indirectly be able to adapt in an era of competition that is becoming more competitive day by day. Especially for those who have segmentation for their audience such as families and women, such as Global FM Radio Surabaya. In the digital era, the use of social media is carried out by all parties, such as Global FM Radio Surabaya which uses Instagram social media. Of course, they present various information packaged in various content by carrying out management. In this regard, this research focuses on Instagram content management of Radio Global FM Surabaya with the family and women segments. In this research, researchers want to research and understand the management carried out by Radio Global FM Surabaya in creating content on Instagram. This research uses qualitative analysis with Morissan's theory of broadcast media management with four stages, namely planning, organizing, implementing and monitoring. Researchers conducted interviews with several sources as program directors and a team of social media specialists, and made observations. The results of this research show that Radio Global FM Surabaya has implemented four stages, namely planning, organizing, implementing and monitoring in its content management on Instagram.

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