Pengaruh Konten Co-Branding Erigo x JKT 48 di Instagram Terhadap Minat Beli Remaja di Kecamatan Sawahan Kota Surabaya. (The Effect of Erigo x JKT 48 Co-Branding Content on Instagram on Adolescents' Buying Interest in Sawahan District, Surabaya City).

Qouturnada, Eliza (2024) Pengaruh Konten Co-Branding Erigo x JKT 48 di Instagram Terhadap Minat Beli Remaja di Kecamatan Sawahan Kota Surabaya. (The Effect of Erigo x JKT 48 Co-Branding Content on Instagram on Adolescents' Buying Interest in Sawahan District, Surabaya City). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

Purchase interest can be influenced by several factors, such as displaying complete andup-to-date informationabout goods and services available on a brand's social media pages. Before someone decides to buy a product, especially one purchased via the internet, that person tends to look for detailed information about that product and compare it with competitor products. This research was conducted with the aim of looking further into the influence of co-branding content in shaping teenagers' buyinginterestin SawahanDistrict, Surabaya City. The theory used in this researchis behaviorism theory,where thistheory aimsto see changesin attitudesthat occur in individuals in the form of stimuli and output in the form of reactions. The method used in this research is a quantitative method, namely to test the theory used and show the relationship between the variables. The results of this research are that Erigo x JKT 48 co-branding content on Instagram social media influences teenagers' buying interest in Sawahan District, Surabaya City. So, the hypothesis used in this research is accepted, namely that there is a partial good influence by the independent variable on the dependent variable.

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