Analisis Isi Konten Promosi Pada Akun Instagram @KFbeautyaesthetic di Lamongan. (Analysis of Promotional Content Content on @KFbeautyaesthetic Instagram Accounts in Lamongan).

Agustin, Elly Nur (2024) Analisis Isi Konten Promosi Pada Akun Instagram @KFbeautyaesthetic di Lamongan. (Analysis of Promotional Content Content on @KFbeautyaesthetic Instagram Accounts in Lamongan). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

The beauty industry is an industry that has rapid development in Indonesia in today's people's lifestyle. KF beauty is one of the companies in the beauty sector that has a brand image created from the highest Instagram follower engagement in Lamongan. This study aims to describe the content of the content on Instagram accounts @KFbeautyaesthetic in Lamongan. This study is a descriptive quantitative research assisted by coding analysis in analyzing Instagram content @kfbeautyaesthetic based on the conceptual marketing communication mix. The results of this study show that with the marketing communication mix, content content for the period of January – April 2024 @kfbeautyaesthetic tends to be consolidation and discount advertising content, which is part of the advertising indicator of 37% and sales promotion 23%. Then the message contained in the content is mostly 75% of the message conveyed rationally.

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