Maududdin, Mohammad Irsyadul Asyid (2024) Strategi Komunikasi Pemasaran Binara Official Dalam Mempromosikan Produknya Melalui Instagram. (Binara Official's Marketing Communication Strategy in Promoting Its Products Through Instagram). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
In marketing communications, a product is known to the general public if it has important elements that are not available in other companies. In this research, researchers used Binara Official as the research object and focused on marketing activities through marketing communication strategies implemented by Bianra Official. One of the marketing communication strategies used is Instagram media. This research aims to gain an understanding of marketing communication strategies related to the by applying the tested AIDA theory (attention, interest, desire, action). This research was written using a qualitative descriptive method using data collection techniques in the form of observation, interviews and documentation. The results of this research show that AIDA (Attention, Interest, Desire, Action) uses Instagram media. With social media, Instagram can easily reach widely with followers or audiences to publicize Binara Official and become known to the public.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Marketing communications, Marketing Strategy, Instagram, Binara Official |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Magister Ilmu Komunikasi |
| Depositing User: | 1152000187 Mohammad Irsyadul Asyid Maududdin |
| Date Deposited: | 25 Sep 2024 04:00 |
| Last Modified: | 25 Sep 2024 04:00 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/32624 |
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