Wulandari, Dhina Mei (2024) Pengaruh Persepsi Harga, Cita Rasa, Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen di Depot Rahayu Jl Kaliasin Pompa No 33 Surabaya. (The Effect of Price Perception, Taste, and Service Quality on Consumer Satisfaction at Rahayu Depot Jl Kaliasin Pompa No 33 Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This study aims to determine the effect of perceived price, taste and service quality on customer satisfaction. This research was conducted at Depot Rahayu Kaliasin Pompa Surabaya City. The number of samples used in this stuy were 10 respondents using the non probability sampling method. The data collection technique used field research methods and the data collected was analyzed statistically using the SPSS program. The result showed that Price Perception has a significant positive effect on Consumer Satisfaction of Depot Rahayu Kaliasin Pompa Surabaya. Taste has a significant positive effec on Consumer Satisfaction of Depot Rahayu Kaliasin Pompa Surabaya. Service quality has has a significant positive effec on Consumer Satisfaction of Depot Rahayu Kaliasin Pompa Surabaya. Price perception, taste and service quality simultaneously or together have a significant positive effect on Consumer Satisfaction of Depot Rahayu Kaliasin Pompa Surabaya should pay attention to improving service quality, taste and keeping the selling price stable so as to increase customer satisfaction
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | price perception, taste, service quality, customer satisfaction |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1212000110 Dhina Mei Wulandari |
| Date Deposited: | 22 Jul 2024 04:01 |
| Last Modified: | 22 Jul 2024 04:01 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/31587 |
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