Jusuf, Kanda Wahyu Dwi (2024) Keputusan Pembelian pada Marketplace Dikaji Dari Kepercayaan Konsumen, Kualitas Produk & Viral Marketing. (Purchase Decisions on Marketplace Reviewed From Consumer Trust, Product Quality & Viral Marketing). Undergraduate thesis, universitas 17 agustus 1945 surabaya.
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Abstract
This study aims to analyse 1). the effect of consumer confidence on product purchasing decisions in the Shopee marketplace, 2). the effect of product quality on product purchasing decisions in the Shopee marketplace, 3) the effect of viral marketing on product purchasing decisions in the Shopee marketplace. The type of data used in this study is quantitative data. The sampling technique used in this study was purposive sampling with a sample of 96 respondents who had bought products in the Shopee marketplace for students of the university of 17 August 1945 Surabaya. The data analysis used is multiple regression analysis and t test. The results of this study indicate that the variable consumer trust on product purchasing decisions in the Shopee marketplace, product quality on product purchasing decisions in the Shopee marketplace, viral marketing on product purchasing decisions in the Shopee marketplace.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | consumer confidence, product quality, viral marketing, purchasing decisions |
| Subjects: | L Education > LB Theory and practice of education > LB1501 Primary Education |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1212000218 kanda wahyu dwi jusuf |
| Date Deposited: | 25 Jul 2024 07:52 |
| Last Modified: | 25 Jul 2024 07:52 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/31092 |
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