Pengaruh Promosi, Fasilitas dan Lokasi terhadap Keputusan Berkunjung pada Objek Wisata Kayangan Api di Wilayah Kabupaten Bojonegoro. (The Influence of Promotion, Facilities and Location on the Decision to Visit the Kayangan Api Tourist Attraction in the Bojonegoro Regency Area).

Sofiana, Maya (2024) Pengaruh Promosi, Fasilitas dan Lokasi terhadap Keputusan Berkunjung pada Objek Wisata Kayangan Api di Wilayah Kabupaten Bojonegoro. (The Influence of Promotion, Facilities and Location on the Decision to Visit the Kayangan Api Tourist Attraction in the Bojonegoro Regency Area). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

This research aims to prove and analyze the influence of promotion, facilities and location on the decision to visit the Kayangan Api tourist attraction in Bojonegoro Regency. The decision to visit process is influenced by several factors such as location, promotions and facilities. There are several facts about the Kayangan Api tourist attraction, Bojonegoro Regency, the location is in the middle of a teak forest and there are no road signs yet. Meanwhile, the promotions carried out, especially the use of social media as promotional media, are still not optimal. Apart from that, longing facilities have not been provided which could be the cause of the decline in visitors to the Kayangan Api tourist attraction in Bojonegoro Regency. The aim of this research is the influence of promotion, facilities and location on the decision to visit the Kayangan Api tourist attraction in the Bojonegoro Regency area. The population in this study are visitors in general who come to visit the Kayangan Api Bojonegoro tourist attraction. The type of research used is quantitative research. The sampling technique used Accidental Sampling with a sample size of 100 respondents. The results of the research show that promotion variables and facility variables have a significant effect on visiting decision variables. Meanwhile, the location variable has no effect on the visiting decision variable. Promotion, facilities and location variables simultaneously influence the visiting decision variable.

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