Hubungan Antara Konformitas dan Gaya Hidup Hedonisme Dengan Perilaku Pembelian Impulsif pada Remaja Akhir. (The Relationship Between Conformity and Hedonistic Lifestyles with Impulsive Buying Behavior among Late Adolescents).

Adiyanto, Adelya Fransisca (2023) Hubungan Antara Konformitas dan Gaya Hidup Hedonisme Dengan Perilaku Pembelian Impulsif pada Remaja Akhir. (The Relationship Between Conformity and Hedonistic Lifestyles with Impulsive Buying Behavior among Late Adolescents). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

Late adolescence is the period of consolidation into adulthood, characterized by a high interest in intellectual functions and an ego to unite with others. Late adolescents are concerned with their appearance and increase their popularity in society. It causes the emergence of impulsive buying among late adolescents. Adolescents in Indonesia were also not spared from impulsive buying due to the need to own certain items in order to be accepted by the group. Individuals nowadays have the tendency to adapt to their surroundings or groups, seeking to fit in the circles of friends through the practice of conformity. In adolescents, the aforementioned behaviors will lead them to a hedonistic lifestyle. The objective of this study is to uncover the relationship between conformity and hedonistic lifestyles with impulsive buying behavior. A quantitative approach was utilized in this study with a sample size of 174 subjects, conducted through the purposive sampling method. The calculation using multiple regression analysis indicates the relationship between conformity and hedonistic lifestyles with impulsive buying. Furthermore, there is a relationship between conformity with impulsive buying and between hedonistic lifestyles with impulsive buying. The effective contribution of conformity and hedonistic lifestyles provides a 59.7% impact on impulsive buying.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Conformity, hedonistic lifestyle, Impulsive Buying, Late Adolescents
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Fakultas Psikologi > Program Studi Psikologi
Depositing User: 1512000175 Adelya Fransisca Adiyanto
Date Deposited: 28 Feb 2024 02:37
Last Modified: 28 Feb 2024 02:37
URI: http://repository.untag-sby.ac.id/id/eprint/30477

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