Permatasari, Putri Anjeliana (2024) Pengaruh Instagram Advertising, Whatsapp, dan E-WOM Terhadap Kepuasan Konsumen Toko Online @Alivia.Flowers di Kayoon Surabaya. (The Influence of Instagram Advertising, Whatsapp, and E-WOM on Consumer Satisfaction at the Online Shop @Alivia.Flowers in Kayoon Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This research aims to test and analyze the influence of Instagram Advertising WhatsApp and E-WOM on consumer satisfaction. This research was conducted on Alivia Flowers Kayoon consumers in Surabaya. With a sample size of 100 respondents collected using a questionnaire and the analysis technique used were Validity Test, Reliability Test and multiple linear regression with SPSS 23. The results of this research are that Instagram Advertising, Whatsapp and E- WOM simultaneously have a significant effect on consumer satisfaction of Alivia Flowers Kayoon in Surabaya, Instagram Advertising significant positive effect on consumer satisfaction of Alivia Flowers Kayoon in Surabaya, WhatsApp has a positive effect on consumer satisfaction of Alivia Flowers Kayoon in Surabaya, E- WOM has a significant positive effect on consumer satisfaction of Alivia Flowers Kayoon in Surabaya.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Instagram Advertising, Whatsapp, E-WOM and Consumer Satisfaction |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1212000140 Putri Anjeliana Permatasari |
| Date Deposited: | 25 Jul 2024 02:16 |
| Last Modified: | 25 Jul 2024 07:37 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/30117 |
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