Strategi Pengelolaan Akun Instagram @Dosolan_Second dalam Melakukan Promosi. (Instagram Account Management Strategies @Dosolan_Second in Promoting).

Wuryanto, Jodhistira Ananda (2024) Strategi Pengelolaan Akun Instagram @Dosolan_Second dalam Melakukan Promosi. (Instagram Account Management Strategies @Dosolan_Second in Promoting). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

Technological sophistication has developed rapidly so that it requires the internet. The internet itself is a medium that is often used by many people to find all the information they need, for example social media. One of the social media that is popular to use in this era is Instagram. Instagram itself is one of the media that can be managed for promotion. Therefore, when using an Instagram social media account, you must use a management strategy so that it is in accordance with planning. This research aims to explain: Instagram Account Management Strategy @dodolan_second in promoting thrift shops on Instagram, and Results of Instagram Account Management @dodolan_second. The research method used in this research uses a qualitative approach. The data collection techniques used are through interviews, observation and documentation. The informants for this research are the owner and admin of the @dodolan_second account, as well as consumers. The results of this research show that the @dodolan_second Instagram Account Management Strategy goes through the stages of planning, organizing, actuating, controlling and evaluating. After that, the results obtained through managing the @dodolan_second account were a significant increase in followers every month, and consumers who were very satisfied with the content presented attractively through the visual content displayed and consistency in uploading content every day.

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