Analisis Isi Youtube Dr. Richard Lee, Mars Sebagai Influencer Kesehatan. (Analysis of Dr. Richard Lee's Youtube Content, Mars as a Health Influencer).

Tiyas, Yesi Ayuning (2024) Analisis Isi Youtube Dr. Richard Lee, Mars Sebagai Influencer Kesehatan. (Analysis of Dr. Richard Lee's Youtube Content, Mars as a Health Influencer). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

YouTube is one of the media used as a medium for disseminating information and marketing which is widely used by influencers by displaying posts or content. Like on YouTube on Dr. Richard Lee, MARS who provides health-related information. This research uses descriptive quantitative research which aims to determine the content of YouTube content Dr. Richard Lee, MARS as a health influencer. The number of samples in this study was 55 with health content. The sample was determined using a proportional sampling technique using several criteria. To find out the results of this research, researchers used Self-Presentation Theory according to Erving Goffman using 13 variables or indicators taken from 5 self-presentation strategies according to Jones and Pittman. Data collection techniques use documentation. In proving the results of the analysis, validity and reliability tests are used. The test results show that the validity test on 55 samples was declared valid with a very high range of 0.80 <

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