Kornelia, Kornelia (2024) Pengaruh Store Atmosphere, Service Quality, Cita Rasa dan Persepsi Harga terhadap Kepuasan Konsumen Toko Bakmie Saudagar Cabang Tenggilis Surabaya. (Pengaruh Store Atmosphere, Service Quality, Cita Rasa dan Persepsi Harga terhadap Kepuasan Konsumen Toko Bakmie Saudagar Cabang Tenggilis Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
A person's satisfaction or dissatisfaction arises from comparing the perceived product performance or results obtained with their expectations. Customer satisfaction is an evaluation or view of a service or product, which results in a sense of satisfaction in meeting sonsumer needs. Therefore, to strengthen its competitiveness, Bakmie Saudagar Shop needs to maintain and even increase the level of customer satisfaction. The purpose of this study was to prove and analyze the effect of store atmosphere, service quality, taste and price perceptions on consumer satisfaction at the bakmie saudagar shop in Tenggilis Surabaya. This study uses quantitative methods, the sampling technique in this study is purposive sampling technique. The sample in this study were 100 respondents who were consumers of the Bakmie Saudagar shop. The data obtained is processed using SPSS version 26.0 and the tests used in this study include Instrument Test, namely Validity Test and Reliability Test, Classical Assumption Test, namely Normality Test, Multicollinearity Test and Heterokedasticity Test, Multiple Linear Regression Analysis Test and Coefficient of Determination while Hypothesis Test uses T Test and F Test. The results showed that partially and simultaneously Store atmosphere, Service quality, taste and price perception have a significant effect on customer satisfaction at the bakmie saudagar shop in Tenggilis Surabaya
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Store Atmosphere, Service Quality, Taste, Price Perception, and Consumer Satisfaction |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1212000035 Kornelia Kornelia |
| Date Deposited: | 24 Jul 2024 06:14 |
| Last Modified: | 24 Jul 2024 06:14 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/29551 |
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