Subeni, Wahyu Andhika Ivan (2023) Analisis Strategi Pemasaran Menggunakan Metode SWOT dan AHP Guna Meningkatkan Volume Penjualan (Studi kasus: UD ACC Plastik). (Marketing Strategy Analysis Using SWOT and AHP Methods to Increase Sales Volume (Case study: UD ACC Plastik)). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
UD. ACC Plastics Surabaya is a company engaged in the household furniture plastic industry business. In terms of the company's sales in 2022 it still has not reached the target, so the company must have a solution to this problem so that its sales volume can increase and reach sales targets. the method used to solve problems in the field of marketing is to use the SWOT and AHP methods. UD ACC Plastics through the SWOT method produced an IFE Matrix with a total score of 0.7098 while an EFE Matrix with a total score of 0.3512. The priority strategy AHP method that can be implemented in the Company is the SO Strategy Approaching the nearest market and using technology and information through website marketing to promote products. The WO strategy is to improve product quality by maximizing human resources in order to take advantage of existing technological advances. ST's strategy is to innovate products to survive in the midst of the emergence of similar products by seeking competitive suppliers in order to obtain good raw materials in terms of quality and quantity. WT's strategy is to cooperate with nearby markets to expand the business network by setting prices. The marketing strategy implemented at UD ACC Plastics is to approach the nearest market to establish cooperation in the sales sector, use technology and information through website marketing to promote products, improve product quality, maximize human resources, innovate so that products survive amidst emergence of similar products, looking for competitive suppliers in order to get good raw materials in terms of quality and quantity, setting prices that can compete with other businesses. Keywords : Marketing Strategy, SWOT, AHP
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Marketing Strategy, SWOT, AHP |
| Divisions: | Fakultas Teknik > Program Studi Teknik Industri |
| Depositing User: | 1411800072 Wahyu Andhika Ivan Subeni |
| Date Deposited: | 12 Oct 2023 04:02 |
| Last Modified: | 12 Oct 2023 04:02 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/27706 |
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