Hubungan Self Regulation Dengan Impulsive Buying Item di Game Online Pada Masa Dewasa Awal. (The Relationship Between Self Regulation and Impulsive Buying Item Online Games in Early Adults).

Aditya, Danar Tresna (2023) Hubungan Self Regulation Dengan Impulsive Buying Item di Game Online Pada Masa Dewasa Awal. (The Relationship Between Self Regulation and Impulsive Buying Item Online Games in Early Adults). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

This study aims to determine the relationship between self-regulation and impulsive buying of items in online games. The research data obtained from 115 respondents were online game players and 89 had made purchases of online game items. The sampling technique used in this study is non-probability with the accidental sampling method. This study uses a scale of self-regulation and impulsive buying with the results of data analysis correlation r = -0.139 (p < .01) using Spearman's rho. This shows that there is a significant negative relationship between self-regulation and impulsive buying of items in online games during early adulthood, which means that the higher a person's self-regulation, the lower the impulsive buying behavior. This suggests that self-regulation has an important role for online game players in early adulthood to restrain shopping behavior.

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