Sari, Mei Ratna (2023) Pengaruh Persepsi Harga, Kualitas Produk, dan Citra Merek Terhadap Keputusan Pembelian Produk di Ms Glow Official Store Rungkut. (The Influence of Price Perceptions, Product Quality, and Brand Image on Product Purchasing Decisions at Ms Glow Official Store Rungkut). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This study aims to determine whether the variables perceived price, productquality, and brand image affect consumer purchasing decisions Ms Glow Official Store Rungkut with 96 respondents representing 180 population using quantitative methods. Testing was carried out with the Package for the Social Sciences (SPSS) program. The analysis technique needed in this study is multiple linear regression t test, f test for hypothesis analysis, while other tests use the validity test, reliability test, classic assumption test consisting of normality test, heteroscedasticity test, and multicollinearity test. The results of the research show that all the independent variables simultaneously influence the dependent variable, namely consumer purchasingdecisions. While the results of the study partially variable price perception, product quality, and brand image have a significant positive effect on consumerpurchasing decisions. Keywords: Perceived Price, Product Quality, Brand Image, Purchase Decision
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Perceived Price, Product Quality, Brand Image, Purchase Decision |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1211900100 Mei Ratna Sari |
| Date Deposited: | 20 Oct 2023 02:13 |
| Last Modified: | 20 Oct 2023 02:13 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/26620 |
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