Ayun, Qurrotun (2023) Analisis Faktor-Faktor Yang Mempengaruhi Permintaan Minuman Kopi di Jokopi Surabaya. (Analysis of Factors Influecing The Demand of Coffee Drinks in Jokopi Surabaya). Undergraduate thesis, Univerrsitas 17 Agustus 1945 Surabaya.
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Abstract
Penelitian ini bertujuan untuk menganalisis pengaruh harga, harga barang lain dan pendapatan konsumen terhadap permintaan minuman kopi di Jokopi Surabaya. Jenis dan sumber data menggunakan pendekatan kuantitatif dengan data primer dan sekunder. Penelitian ini menggunakan 100 sampel. Variabel penelitian terdiri dari variabel dependen yaitu permintaan minuman kopi Jokopi. Variabel independen yaitu harga, harga barang lain dan pendapatan konsumen. Alat analisis data menggunakan metode regresi linier berganda. Berdasarkan hasil analisis regresi linier berganda diperoleh hasil Y= 2.04 + 0,17X1 + 0,43X2 + 0,22 X3 + e. Diperoleh T-hitung harga minuman kopi di Jokopi sebesar 1,454, harga barang lain (subtitut) sebesar 4,371, dan pendapatan konsumen sebesar 2,703. Sedangkan untuk pengujian secara simultan diperoleh nilai F-hitung 26,432 > F-tabel 2,696. Dengan demikian Ha dan H1 diterima. Kesimpulan penelitian ini menunjukkan bahwa harga, harga barang lain dan pendapatan konsumen berpengaruh terhadap permintaan minuman kopi di Jokopi Surabaya. Kata kunci: Permintaan Minuman kopi, Harga Minuman Kopi di Jokopi, Harga Minuman Kopi di Belikopi, Pendapatan Konsumen
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Permintaan Minuman kopi, Harga Minuman Kopi di Jokopi, Harga Minuman Kopi di Belikopi, Pendapatan Konsumen |
| Subjects: | H Social Sciences > HG Finance H Social Sciences > HJ Public Finance |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Pembangunan |
| Depositing User: | 1231900061 Qurrotun Ayun |
| Date Deposited: | 07 Feb 2024 04:48 |
| Last Modified: | 07 Feb 2024 04:48 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/26487 |
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