Lestari, Nova Dwi (2023) Pengaruh Kualitas Produk, Persepsi Harga, dan Promosi Terhadap Keputusan Pembelian Produk Kecantikan Somethinc Pada Mahasiswa (Studi Kasus Pada Mahasiswa Program Sarjana Fakultas Ekonomi dan Bisnis Universitas 17 Agustus 1945 Surabaya, Semester Gasal, Tahun Angkatan 2019-2020). (The Influence of Product Quality, Price Perception, and Promotion on The Purchase Decision of Somethinc Beauty Products in Students (Study on Undergraduate Program Students, Faculty of Economics and Business, University of August 17, 1945 Surabaya, Odd Semester, Class Year 2019-2020)). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This study aims to examine and analyze the effect of product quality, price perception and promotion on purchasing decisions for Somethinc beauty products for students of the Faculty of Economics and Business UNTAG Surabaya. The number of samples used in this study were 92 respondents. The sampling method used is non-probability sampling with purposive sampling technique. Data collection method used is using a questionnaire. Test the instrument using the Validity and Reliability Test. The data analysis technique used in this study is multiple linear regression. Then the classic assumption tests used include: Normality Test, Multicollinearity Test, Heteroscedasticity Test. While testing the hypothesis in this study using the t test, F test and the coefficient of determination (
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Product Quality, Perceived Price, Promotion, Purchase Decision. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1211900010 Nova Dwi Lestari |
| Date Deposited: | 23 Oct 2023 02:59 |
| Last Modified: | 23 Oct 2023 02:59 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/25936 |
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