Resepsi Videografer Surabaya Terhadap Kreativitas Iklan Blibli x NCT 127. (Surabaya Videographer Reception for Blibli x NCT 127 Ad Creativity).

Bastommy, Achmad (2023) Resepsi Videografer Surabaya Terhadap Kreativitas Iklan Blibli x NCT 127. (Surabaya Videographer Reception for Blibli x NCT 127 Ad Creativity). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

An advertisement needs to be packaged as creatively as possible, because advertising through the media is one-way, of course, advertisements must work hard to bind or get the attention of audiences. Seeing fans of K-pop or the Korean Wave have made many Korean artists become Brand Ambassadors in Indonesia, one of which is Bblibli and NCT 127, who are collaborating. One form of this collaboration is audio-visual advertising, where the creative process of making it is also very difficult considering the role of the videographer is so important. the author is interested in analyzing and exploring how the reception or acceptance of Surabaya videographers has been when they have watched a broadcast or video advertisement of "Blibli X NCT 127". This study uses a qualitative approach with reception analysis. Based on the results of interviews with 5 informants, the researcher concluded that there were 3 different perceptual positions for each informant, namely dominance, negotiation and opposition. Keywords: Advertisement, Brand Ambassador, Reception, Videographer

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