Shania, Vawqa Aviva (2023) Analisis Netnografi Akulturasi Budaya pada Pengguna Aplikasi Kencan Online Bumble di Usia Dewasa Awal. (Netnographic Analysis of Cultural Acculturation on Bumble Online Dating Application Users in Early Adult Age). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
The existence of social media makes people interact digitally, including in finding a mate. In Indonesia alone, based on data from businessofapps.com, in 2021 the number of online dating application users has reached 323.9 million worldwide. This figure increased by 10.3% compared to the previous year, namely 293.7 million users. This research focuses on the online dating application Bumble. The rise of online dating applications has caused a shift in what used to be done traditionally with cultural traditions, but now it can be done with new media, namely social media online dating applications. The purpose of this study is to determine the process of digital interaction in the formation of acculturation culture among users of the online dating application Bumble, using qualitative methods and a netnographic approach. Based on the theory of Social Information Processing Theory (SIP) supported by CMC (Computer Mediated Communication) to see how the formation of an acculturation culture of Bumble users in depth in the virtual world. Data collection techniques in this study were online interviews, participant observation, and documentation with data analysis such as research planning, Entree, data collection, analysis of data findings, then the research results were compiled with the theory used in this study. Keywords: Culture, Acculturation, Online DatingApplications, Netnography
Item Type: | Thesis (Undergraduate) |
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Uncontrolled Keywords: | Media Baru |
Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HM Sociology H Social Sciences > HN Social history and conditions. Social problems. Social reform |
Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
Depositing User: | 1151900207 Vawqa Aviva Shania |
Date Deposited: | 02 Aug 2023 02:06 |
Last Modified: | 02 Aug 2023 02:06 |
URI: | http://repository.untag-sby.ac.id/id/eprint/25766 |
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