Sofyana, Regitha Bella (2023) Analisis Pemanfaatan Media Sosial Instagram Kucingkita.sub Sebagai Media Promosi. (Analysis of the Utilization of Instagram Social Media Catskita.sub as a Promotional Media). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
Social media is an online media that can make it easier for its users to get various information from the oldest to the newest. There are many kinds of social media that are currently popularly used by the public, one of which is Instagram. The current Instagram application does not only function as a means of entertainment, but can also use Instagram as a promotional medium. One of the online shops that use Instagram as a promotional medium is Kucingkita.sub. The method used in this research is descriptive with a qualitative approach. Data collection techniques obtained through interviews, observation and documentation. In this study, it discusses the use of social media Instagram as a media promotion carried out by Kucingkita.Sub is measured using 4 criteria from Media Wealth Theory. The results of this study are Kucingkita.sub is appropriate in utilizing Instagram as a promotional medium to show immediacy in uploading information, showing a variety of gestures, language variations also indicating personal sources by utilizing the features of Instagram stories, feeds, hashtags, Direct Massage (DM), Instagram. ads and live broadcast features (live). Keywords: Utilization, Promotion, Media Richness Theory
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Utilization, Instagram, Promotion, Media Richness Theory |
| Subjects: | L Education > L Education (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
| Depositing User: | 1151900300 Regitha Bella Sofyana |
| Date Deposited: | 29 Nov 2023 02:06 |
| Last Modified: | 29 Nov 2023 02:06 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/25648 |
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