Cahyati, Hana Ayuning (2023) Pengaruh Nasabah Experience dan Fitur Layanan pada BRI Mobile Banking (BRImo) terhadap Kepuasan Nasabah PT. BANK RAKYAT INDONESIA (PERSERO) TBK KC Rajawali Surabaya. (The Influence of Customer Experience and Service Features in BRI Mobile Banking (BRImo) on PT Customer Satisfaction. INDONESIAN PEOPLE'S BANK (PERSERO) TBK KC Rajawali Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
The growth of technology and information is currently growing rapidly and penetrated into all aspects of people's lives. The main driver is moving towards digitalization. Advances in banking technology today have made a move towards digital banking. Along with the developments of BRI, there are so many innovations, one of which is BRI mobile banking. BRImo is the latest version of BRI mobile developed by BRI in terms of security and features. The security system of BRImo itself is better than BRI Mobile. This study aims to analyze and determine the effect of customer experience and service features on customer satisfaction using mobile banking (BRImo). As for the type of research used is quantitative research, data collection by distributing questionnaires, the number of samples in this study were 99 respondents. The data analysis technique used in this study is regression analysis with a non-linear approach, T test, coefficient of determination R2 and F test. The results of this study indicate that partially customer experience and service features have a positive effect on customer satisfaction using Brimo mobile banking with a score for customer experience 0.000 > 0.05 which means significant and for service features the resulting significant value is 0.000 > 0.05. and for the F test in this study it could not be carried out because 2 variables were not linear, namely the Customer Experience variable (X1) and service features (X2) so that the F (simultaneous) hypothesis test could not be proven. Keywords: Customer Experience, Service features, mobile banking
Item Type: | Thesis (Undergraduate) |
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Uncontrolled Keywords: | Customer Experience, Service features, mobile banking |
Subjects: | H Social Sciences > H Social Sciences (General) |
Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Administrasi Bisnis |
Depositing User: | 1121900075 Hana Ayuning Cahyati |
Date Deposited: | 19 Sep 2023 06:18 |
Last Modified: | 19 Sep 2023 06:18 |
URI: | http://repository.untag-sby.ac.id/id/eprint/25459 |
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