Saifullah, Muhammad Iqbal (2023) Pengaruh Terpaan Media Melalui Feed Instagram @Arofahminaumrohhaji Terhadap Leads. (The Effect of Media Exposure Through the @Arofahminaumrohhaji Instagram Feed on Leads). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
The purpose of this study is to determine the effect of media exposure through the @Arofahminaumrohhaji Instagram Feed on an increase in the number of leads. This research uses a quantitative approach. Researchers used a simple linear regression test as an effort to provide answers to research objectives. The sample used amounted to 100 people. The results of this study include (1) The coefficient value of Media Exposure Through Instagram Feed @arofahminaumrohhaji is 0.437, meaning that if the variable Media Exposure Through Instagram Feed @arofahminaumrohhaji increases by 1 (one) unit, the variable value Increase in Number of Leads increases by 0.437 or 43.7 % of the increased value of the variable Media Exposure Through Instagram Feed @arofahminaumrohhaji. (2) The t value of the variable Media Exposure Through Instagram Feed @arofahminaumrohhaji is 12.992 greater than 1.984 and a significant value of 0.000 is less than 0.050. Then Ho can be rejected and H1 accepted. (3) The increase in the number of leads in simple linear regression is 62.9%, while the remaining 37.1% is influenced by other factors not examined in this study. Keywords: Media Exposure, Increasing Number of Leads, Feeds, Instagram
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Media Exposure, Increasing Number of Leads, Feeds, Instagram |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
| Depositing User: | 1151900348 Muhammad Iqbal Saifullah |
| Date Deposited: | 11 Sep 2023 02:04 |
| Last Modified: | 11 Sep 2023 02:04 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/25428 |
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