Representasi Pengasuhan Berbasis Sharenting (Analisis Semiotika Roland Barthes pada Akun TikTok @Idawida). (Sharenting-Based Parenting Representation (Roland Barthes' Semiotic Analysis on @Idawida's TikTok Account).

Yemima, Diana (2023) Representasi Pengasuhan Berbasis Sharenting (Analisis Semiotika Roland Barthes pada Akun TikTok @Idawida). (Sharenting-Based Parenting Representation (Roland Barthes' Semiotic Analysis on @Idawida's TikTok Account). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

The development of digital technology has made sharenting practices popular among the public, including public figures and ordinary people. This phenomenon occurs due to the ease and sophistication of technology, enabling them to quickly and easily share information. Sharenting refers to the act of sharing information about children on social media. This research aims to analyze the representation of sharenting-based parenting on the TikTok account @Idawida, who is the caregiver of celebrity child Gala Sky. In this study, Stuart Hall's theory of representation is employed to understand the social and symbolic meanings in sharenting representations, while Roland Barthes' semiotic analysis method is used to analyze @Idawida's content over the past six months. The analysis results show that sharenting representation includes video content featuring interactions between Idawida and Gala Sky, as well as elements such as captions, viewers, likes, and top comments. Connotations involve symbolic and social meanings, such as intimacy, harmony, popularity, and positive perceptions of Gala Sky by followers. However, negative myths also emerge, including false awareness of sharenting and unconscious exploitation. Additionally, the ideology discovered is leveraging Gala Sky's popularity for financial gain. Recommendations from this study include increasing TikTok users' awareness of the implications of sharenting and developing policies to protect children's privacy and interests in social media. Keywords : Representation, Sharenting, TikTok, Semiotics.

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