Pemanfaatan Instagram dalam Meningkatkan Engagement Audience pada Konten Instagram @Harian.Disway. (Utilization of Instagram in Increasing Audience Engagement on Instagram Content @Harian.Disway).

Fitriani, Cynthia Dara (2023) Pemanfaatan Instagram dalam Meningkatkan Engagement Audience pada Konten Instagram @Harian.Disway. (Utilization of Instagram in Increasing Audience Engagement on Instagram Content @Harian.Disway). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

Penelitian ini akan mengulas mengenai “Pemanfaatan Instagram Dalam Meningkatkan Engagement Audience Pada Konten Instagram @Harian.Disway”. Tujuan dalam penelitian ini untuk mengetahui bagaimana Harian Disway mengelola platform Instagram mereka sehingga mendapat audiens yang tinggi dan juga bagaimana mendeskripsikan kendala yang dialami Harian Disway selama penggunaan konten Instagram dalam meningkatkan engagement akun instagram mereka. Metode Penelitian ini menggunakan Penelitian deskriptif dengan pendekatan kualitatif. Pada teknik pengumpulan data melalui beberapa cara: Observasi, wawancara, dokumentasi, dan studi pustaka. Sedangkan teknik analisis data menggunakan transkrip data hasil interview, reduksi data, dan analisis data untuk menarik kesimpulan. Teknik keabsahan data menggunakan teknik triangulasi data, teori, dan juga metode. Hasil penelitian ini Harian Disway telah memanfaatkan Instagram dengan baik sebagai branding untuk meningkatkan audiens pada akun instagram @harian.disway. kendala yang dihadapi Harian Disway dalam strategi pengelolaan media sosial Instagram terdapat pada kurangnya SDM dalam bidang media sosial strategi dan sulitnya mengubah segmentasi audiens yang selalu sama.

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