Redina, Winda Sefia (2023) Strategi Marketing Public Relations PT Semar Punakawan Abadi dalam Membangun Brand Awareness pada masyarakat Surabaya. (Marketing Public Relations Strategy of PT Semar Punakawan Abadi in Building Brand Awareness in the people of Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
One of the largest industries in Indonesia is the food and beverage industry, especially the ice cream industry. Indonesia is one of the countries with the most consumption of ice cream in Southeast Asia. Korudo Ice Cream is a newice cream brand that is present in Indonesia, with massive competition in theice cream industry. As a company that has just entered the ice cream industryin Indonesia, Korudo has the challenge of introducing its products/brand awareness to the general public in Indonesia. PT Semar Punakawan Abadi, as a distributor of Korudo ice cream, certainly cannot be separated from obstacles in marketing its products and company image as a new brand in theice cream industry, including how and what its marketing public relations strategy is in marketing its company's image to the public. This study uses qualitative methods to analyze the marketing public relations strategy of PT Semar Punakawan Abadi through the Theory of 4 Steps of Public Relations and marketing public relations activities. From the results of the research, companies use marketing public relations activities to build brand awareness in the community by promoting products through social media and social activities, and have not implemented sponsorship activities in the initial planning of product introduction. Keywords: Strategy, Marketing Public Relations, Brand Awareness, Korudo,Ice Cream
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Strategi, Marketing Public Relations, Brand Awareness, Korudo, Es Krim |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
| Depositing User: | 1151900021 Winda Sefia Redina |
| Date Deposited: | 16 Aug 2023 02:54 |
| Last Modified: | 16 Aug 2023 05:29 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/24669 |
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