Winaranti, Chiera Desta (2023) Strategi Cyber-Public Relations dalam Membentuk Brand Image Pada Parahita Diagnostic Center (LABORATORIUM PARAHITA). (Cyber-Public Relations Strategy in Forming Brand Image at Parahita Diagnostic Center (PARAHITA LABORATORY)). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
Cyber public relations has become an innovation in the field of public relations due to technological developments. In the disruption era, cyber-PR is widely used by companies, especially in forming and building brand images. With unlimited access and a large variety of media, cyber-PR can provide many advantages for companies, especially in terms of operational costs which are relatively cheaper but still have a big impact for the audience. This study aims to explain and identify strategy of cyber-PR Parahita Diagnostic Center as a health company especially for build and increase a brand image. The study has been researched by using a descriptive qualitative paradigm. Research data were collect through interviews, observation, and documentation studies. The results of this study, is Parahita has been implemented 5 of the 6 cyber public relations activities and implementing 3 of the 5 typologies of impression management theory in the process of build and increase brand image through cyber public relations activities. Keyword: Cyber-PR, Brand Image, Impression Management, and Digital Media
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Cyber-PR, Brand Image, Manajemen Kesan, dan Media Digital |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
| Depositing User: | 1151900313 Chiera Desta Winaranti |
| Date Deposited: | 18 Aug 2023 04:03 |
| Last Modified: | 28 Aug 2023 03:29 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/24554 |
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