Hasan, Aisyah Yuliana (2023) Pengaruh Lifestyle, Viral Marketing, dan Price terhadap Keputusan Pembelian Produk Kosmetik Hanasui pada Masyarakat Desa Kemuning Kecamatan Tarik Kabupaten Sidoarjo Jawa Timur. (The Influence of Lifestyle, Viral Marketing, and Price on the Purchase Decision of Hanasui Cosmetic Products in the Kemuning Village Community, Tarik District, Sidoarjo Regency, East Java). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This study aims to determine the significant effect of Lifestyle, Viral Marketing, and Price on the Purchase Decision of Hanasui Cosmetic Products in the Public Desa Kemuning Kecamatan Tarik Kabupaten Sidoarjo Jawa Timur. This research approach uses quantitative methods, the media used is using the media questionnaire as a research instrument. The sampling method uses a non-probability approach with the type of accidental sampling technique and the technical analysis uses multiple linear regression with hypothesis testing, namely the t test, R2 test, and F test. The number of respondents is 100 people who have consumed or purchased Hanasui cosmetic products, using the IBM SPSS 22 data analysis program. The results of this study indicate that the Lifestyle, Viral Marketing, and Price variables have a positive and significant effect on the Decision to Purchase Hanasui Cosmetic Products in the Public Desa Kemuning Kecamatan Tarik Kabupaten Sidoarjo Jawa Timur. The effect of Lifestyle, Viral Marketing, and Price on Purchasing Decisions is 69.8% of these variables, while the remaining 30.2% is influenced by other variables not used in this study. Keyword : Lifestyle, Viral Marketing, Price, Purchasing Decision, and Hanasui Cosmetics
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Lifestyle, Viral Marketing, Price, Keputusan Pembelian, dan Kosmetik Hanasui |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Administrasi Bisnis |
| Depositing User: | 1121900122 Aisyah Yuliana Hasan |
| Date Deposited: | 17 Jul 2023 04:53 |
| Last Modified: | 18 Jul 2023 02:15 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/24365 |
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