PENGARUH TAYANGAN ACARA DAKWAH ‘MAMAH & AA BERAKSI’ DI INDOSIAR TERHADAP PERUBAHAN SIKAP WARGA MUSLIM (Studi Kasus pada Warga Muslim Tambaksari Selatan RT 15 Surabaya)

As’ad, Hajar (2017) PENGARUH TAYANGAN ACARA DAKWAH ‘MAMAH & AA BERAKSI’ DI INDOSIAR TERHADAP PERUBAHAN SIKAP WARGA MUSLIM (Studi Kasus pada Warga Muslim Tambaksari Selatan RT 15 Surabaya). Other thesis, Untag Surabaya.

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Abstract

Mamah & Aa Beraksi is a dakwah program that aired on one of the national private television, Indosiar. The talkshow format program provides many benefits in the science of religion, as well as thoroughly reviewing about a phenomenon that will be associated with Islamic eyeglasses, is expected to form a positive attitude and understanding of religious knowledge high for the community. The purpose of this research is to know and analyze the influence of the show of dakwah ‘Mamah & Aa Beraksi’ in Indosiar to the change of attitude ofmoslemTambaksari Selatan RT 15 Surabaya. The type of research used is descriptive quantitative with survey method that takes a sample of 55 respondents moslem Tambaksari Selatan RT 15 Surabaya. Data analysis technique used is product moment correlation with the help program SPSS 16.0 for windows. From the results of the research, it is known that there is a positive and significant influence between the show of dakwah ‘Mamah & Aa Beraksi’ in Indosiar to the change of attitude of moslem Tambaksari Selatan RT 15 Surabaya. Seen from product moment correlation analysis result known pearson correlation (r count) bigger than r table that is 0,842 > 0,345 with error level 0,01 there is positive relation between variable X and Y. this means that Ho (the show of dakwah ‘Mamah & Aa Beraksi’ in Indosiar did not affect the change of attitude of moslem Tambaksari Selatan RT 15 Surabaya) was rejected and Ha (the show of dakwah ‘Mamah & Aa Beraksi’ in Indosiar influenced the change of attitude of moslem Tambaksari Selatan RT 15 Surabaya). The results of the analysis show that this study supports the S-O-R theory of the moslem population of Tambaksari Selatan RT 15 Surabaya.

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