Stereotype dan Labelling Gaya Berpakaian (Analisis Framing Konsep Cewek Kue, Bumi dan Mamba di Berita Lifestyle CNN Indonesia). (Stereotype and Labeling of Dress Style (Framing Analysis of the Concept of Cake Girl, Bumi and Mamba in Lifestyle News CNN Indonesia)).

Yurens, Tavana (2023) Stereotype dan Labelling Gaya Berpakaian (Analisis Framing Konsep Cewek Kue, Bumi dan Mamba di Berita Lifestyle CNN Indonesia). (Stereotype and Labeling of Dress Style (Framing Analysis of the Concept of Cake Girl, Bumi and Mamba in Lifestyle News CNN Indonesia)). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

The terms used for Girls Cake, Girls Bumi, and Girls Mamba are dress-style concepts that are now familiar, especially in the sphere of social media. These concepts have spread to various media, including conventional media such as CNN Indonesia's lifestyle news. This study aimed to find out the results of Pan & Kosicki's framing analysis conducted by CNN Indonesia on lifestyle reporting regarding the concept of the fashion style of Kue Girls, Bumi Girls, and Mamba Girls, which may form stereotypes and labeling on women. The results of the study show that CNN Indonesia's lifestyle journalists tend to highlight news that relates personality to the concept of dress style, which is classified based on the color of the clothes worn. Through this tendency, researchers also found that the framing method used by CNN Indonesia seems to support the formation of stereotypes and labeling. Keywords: stereotype, labelling, dress-style concepts, framing analysis, Pan Kosicki

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