Pemanfaatan Media Sosial Instagram sebagai Sarana Eksistensi Organisasi Pemuda Berkain Surabaya. (Utilization of Instagram Social Media as a Means of Existence of Surabaya Clothed Youth Organizations).

Indrayana, Tania Faradiba (2023) Pemanfaatan Media Sosial Instagram sebagai Sarana Eksistensi Organisasi Pemuda Berkain Surabaya. (Utilization of Instagram Social Media as a Means of Existence of Surabaya Clothed Youth Organizations). Undergraduate thesis, Univesitas 17 Agustus 1945 Surabaya.

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Abstract

The era of digital technology that is developing rapidly as it is today has helped humans make it easier to carry out various activities without any limitations of space and time. Digital technology can also be used to advertise goods or services, and can provide information such as social activities through social media. Pemuda Berkain Surabaya is one of the organizations that has applied the use of social media to increase its existence, which is in accordance with the title of this study, namely Utilization of Social Media Instagram as a Means to Increase the Existence of Youth Organizations wearing Surabaya. In this study aims to find out and explain how the use of social media Instagram Youth Berkain Surabaya to increase existence. The theory used in this research is Media Richness Theory or Media Perfection Theory. The type of research used is a qualitative approach with a descriptive research type. Data collection techniques in this study used interviews, observation, and documentation. Keywords: Social Media, Instagram, Organizational Existence, Media Richness Theory.

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