Fadhilla, Adrian Ali (2022) Strategi Media Relations Hubungan Masyarakat Universitas 17 Agustus 1945 Surabaya dalam Menjaga Citra Lembaga. (Media Relations Strategy for Public Relations of The University of 17 August 1945 Surabaya in Maintaining The Image of The Institution). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This research aims to determine the media relations strategy of PublicRelationsin maintaining the image of the University 17 August 1945 Surabaya.The type of this research is qualitative descriptive research. The research subjects are Untag Surabaya Public Relations staff and Mass Media Journalists. Collecting data using interviews, observation, and documentation.The collected data isthen analyzed through data reduction, data presentation,and drawing conclusions. To ensure the validity of this research data using triangulation techniques. The results of this study indicate that the Untag Surabaya Public Relations using media relations strategy in order to maintain the positive image of the University of 17 August 1945 Surabaya was carried out according to established procedures. This can be seen from the role of Untag Surabaya Public Relations in the form of press release publications, holding press conferences, placing advertorial advertisements to segments thatare in accordance with the mass media through the media list. Untag Surabaya Public Relations establishes close relations with mass media partners throughmedia gathering events, provides media center facilities for work, collects information, establishes two-way communication with journalists regarding the activities to be carried out. Keywords: Public Relations, Media Relations, Image
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Hubungan Masyarakat, Media Relations, Citra |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
| Depositing User: | 1151800015 Adrian Ali Fadhilla |
| Date Deposited: | 14 Mar 2023 02:10 |
| Last Modified: | 14 Mar 2023 02:10 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/22840 |
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