Alvionita, Egga (2023) Implementasi Komunikasi Pariwisata Dalam Destination Branding Pariwisata Berbasis Masyarakat di Kampung Lawas Maspati Surabaya. (Implementation of Tourism Communication in Community-Based Tourism Destination Branding in Kampung Lawas Maspati Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
Kampung Lawas Maspati is an alternative destination for tourist villages in Surabaya which was inagurated in 2016. This study aims to find out how the implementation of tourism communication of Kampung Lawas Maspati in the destination branding process to communicate the characteristics of Kampung Lawas Maspati so that it becomes a tourist destination that is different from its competitors. This research uses descriptive qualitative methods and the concept of tourism communication, destination branding and community-based tourism development models (Community Based Tourism). The result of this study is that Kampung Lawas Maspati conducts destination branding in accordance with the Morgan & Pritchard Model. Which is based on the five stages of Kampung Lawas Maspati implementing all of them. Based on the development of the Tourism Communication study, Kampung Lawas Maspati implements community-based Tourism Communication and Destination Branding models as an effort to promote and provide tourism information to tourists to find out the existence of Kampung Lawas Maspati. In addition, in accordance with the CBT indicators of Kampung Lawas Maspati can be said to be Community-Based Tourism, this is in line with the results of indicators which of the seven CBT indicators of Kampung Lawas Maspati provide these seven indicators for the community as tourism actors and as providers and managers of Tourism Villages. Keywords : Tourism Communication, Destination Branding, Community Based Tourism
| Item Type: | Thesis (Undergraduate) |
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| Subjects: | H Social Sciences > H Social Sciences (General) L Education > LA History of education |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
| Depositing User: | 1151700167 Egga Alvionita |
| Date Deposited: | 20 Feb 2023 04:03 |
| Last Modified: | 20 Mar 2023 02:14 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/22644 |
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