Strategi Integrated Marketing Communication SMA Al-Islam Krian Dalam Penerimaan Peserta Didik Baru Tahun 2023-2024. (Integrated Marketing Communication Strategy for Al-Islam Krian High School in Accepting New Students in 2023-2024).

Ardiansyah, Dicky (2023) Strategi Integrated Marketing Communication SMA Al-Islam Krian Dalam Penerimaan Peserta Didik Baru Tahun 2023-2024. (Integrated Marketing Communication Strategy for Al-Islam Krian High School in Accepting New Students in 2023-2024). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

This research examines the integrated marketing strategy at SMA Al-Islam Krian in the acceptance of new students for the academic year 2023 – 2024. The researcher is interested because this private school is known for its high discipline and has a large number of students. In the era of modernization, there has been a significant change in the marketing process in the world of education, so an integrated marketing strategy is needed. Integrated marketing is an effort to make all marketing activities and promotion agencies could make a positive image. The researcher uses the concept of integrated marketing as a material analysis in this study. This research uses a qualitative descriptive research type. Data collection techniques using interview, observation, and documentation. Data analysis techniques use data reduction, data presentation, and conclusion. The result shows that SMA Al-Islam Krian integrates elements of integrated marketing communications starting from advertising, public relations, events, direct marketing, personal selling, and sales promotion in the acceptance of new students for the academic year 2023 – 2024. Key word: Integrated Marketing, Acceptance of New Students, Advertising, Public Relations, Sales Promotion

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