Martak, Muhammad Yasin Lukman (2022) Strategi Public Relations Melalui Publisitas pada PT. Bahtera Setia Pasca Covid - 19. (Public Relations Strategy Through Publicity at PT. Bahtera Setia Post Covid - 19). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
Companies or agencies that issue products or services definitely need to carry out publicity activities. The role of publicity in increasing sales turnover of PT. Bahtera Setia post-pandemic cannot be separated from the Public Relations strategy implemented by the Public Relations division in publicity activities which are part of the promotion. The goal is to inform the public that the company or agency has products or services that can help community activities. One of the goals is definitely for promotion in order to increase the number of sales of products or services offered. This study aims to determine the Public Relations Strategy Through Publicity at PT. Bahtera Setia Post Covid - 19. As for supporting this research, the theories and concepts used by the author in making thesis are Public Relations, Media Relations, and publicity. Using descriptive qualitative method. The results of this study are the results of the application of publicity as a Public Relations strategy for increasing sales turnover of PT. Bahtera Setia, success in increasing sales turnover of PT. Bahtera Seta cannot be separated from the role of the Public Relations division in publicizing the activities of PT. Bahtera Setia. Key Words : Public Relations, Publicity, PT. Bahtera Setia
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Public Relations, Publisitas, PT. Bahtera Setia |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
| Depositing User: | 1151800196 Muhammad Yasin Lukman Martak |
| Date Deposited: | 14 Mar 2023 06:09 |
| Last Modified: | 14 Mar 2023 06:09 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/22194 |
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