Efektivitas Komunikasi Akun Instagram @Sehatsurabayaku sebagai Media Informasi Vaksinasi Covid-19 Masyarakat Kota Surabaya. (The Effectiveness of Instagram Account Communication @Sehatsurabayaku as A Medium for Information on Covid-19 Vaccination for The People of Surabaya City).

Aini, Yusni Nur (2023) Efektivitas Komunikasi Akun Instagram @Sehatsurabayaku sebagai Media Informasi Vaksinasi Covid-19 Masyarakat Kota Surabaya. (The Effectiveness of Instagram Account Communication @Sehatsurabayaku as A Medium for Information on Covid-19 Vaccination for The People of Surabaya City). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

The effectiveness of using Instagram as a medium of communication is an action to see the extent of effort in communicating through an Instagram in obtaining or producing an effect of achieving a predetermined goal. The study aims to determine how much the level of communication effectiveness of the Instagram account @sehatsurabayaku as an information medium for the Covid-19 vaccination of the people of the City of Surabaya by using the theory of Communication Effectiveness from Andre Hardjana which consists of 6 indicators, receiver or user, content, timing, media, format and source. Research sampling used the Random Sampling sample technique with a total of 100 respondents. The research data was obtained through the dissemination of questionnaires to Instagram followers @sehatsurabayaku. The data analysis used is descriptive quantitative using the SPSS Version 25 program. The results of the study obtained a percentage result of 86.87%, which is included in the very effective category. So that shows that the Instagram account @sehatsurabayaku become a very effective media as a medium for information on the Covid-19 vaccination of the people of the City of Surabaya. Keywords : Communication Effectiveness, Instagram Social Media, Information Media

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