Pramestasari, Natasya Fira (2022) Personal Branding Kim Taehyung (Sebuah Analisis Visual Pada Akun Instagram @thv). (Personal Branding Kim Taehyung (A Visual Analysis on Instagram Account @thv)). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
Instagram has a big role to play in building the self-concept and self-image of an individual user to the wider community. After eight years of debut in the entertainment world, the seven BTS members simultaneously opened their personal Instagram accounts in December 2021. BTS's agency, BigHit Music allows BTS to have personal accounts so that members can better express their individuality in various ways to communicate with their fans. With their Instagram personal social media account, the seven BTS members form their personal image which is not shown in front of the screen. Kim Taehyung is a BTS member who has successfully broken many world records from Guinness World Records. This research discusses how Kim Taehyung's Personal Branding is implemented on Instagram social media and is it compatible with his branding, namely "Iam a goodboy" with visual analysis and using the eight laws of personal branding Peter Montoya. The results of the study found that The Law of Specialization and The Law of Leadership, which became the strength of Kim Taehyung's personal branding which was successfully formed through Instagram social media. And he still maintains his “good boy” image while forging a new selfimage. Keyword: Personal branding, Visual analysis, Instagram, Kim Taehyung, BTS
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Citra Dirim Kim Taehyung BTS |
| Subjects: | L Education > L Education (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
| Depositing User: | 1151800172 Natasya Fira Pramestasari |
| Date Deposited: | 15 Mar 2023 01:59 |
| Last Modified: | 15 Mar 2023 01:59 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/21425 |
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