Analisis Kelayakan Perkebunan Kelengkeng Petani Mandiri Sutar. (Feasibility Analysis of Sutar Independent Smallholder Longan Plantation).

Zai, Rifky Gifanda (2023) Analisis Kelayakan Perkebunan Kelengkeng Petani Mandiri Sutar. (Feasibility Analysis of Sutar Independent Smallholder Longan Plantation). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

In the investment feasibility study there are several aspects that are assessed. This study aims to analyze the feasibility of an independent farmer's longan plantation owned by Mr. Sutar based on aspects ranging from technical aspects, namely it can be concluded that it can be said to be feasible because there are no obstacles in the technical aspect and the growing requirements of longan fruit can be met, the marketing aspect can be concluded that it can be said to be feasible. because in carrying out the 4P strategy there are no financial constraints and aspects. In the technical aspect, there are several aspects that are analyzed starting from production resources, production processes, business locations, growing conditions, and large business scale. Meanwhile, the marketing aspect will analyze the 4P strategy, namely products (products), price (price), place (place), and promotion (promotion). and for the financial aspect, it will be analyzed from the calculation using the NPV and IRR methods, the results of the IRR method are known to have a positive value of Rp. 158,277,535 the value is greater than 0, and the calculation results from the IRR method have a result of Rp. 182.99% value is greater than the 6.5% MARR value. Keywords: Longan Plantation, Business Feasibility, NPV, IRR

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