Maulana, Ahmad Hafizh (2023) Persepsi Mendukung Produk Lokal Pengguna Instagram Pada Penggunaan Hashtag Instagram (#)LokalTakGentar Brand Aerostreet Sebagai Sarana Kampanye Mendukung Produk Lokal. (Perceptions of Supporting Local Products by Instagram Users on the Use of Instagram Hashtags (#)LokalTakGentar Aerostreet Brand as a Means of Campaigning to Support Local Products). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
Communication for humans is an important human need because humans are social beings. The essence of interaction in communication activities is a perception. Perception is the meaning of the five senses that we have and experiences that have been experienced. The presence of the internet makes it easy as a means to obtain information and communication. One of the social media based on communication information is Instagram. On Instagram, one way to get the attention of Instagram users is with Hashtags. In addition, Instagram is currently also used to find inspiration from fashion styles to fashion products. Recently, the emergence of various local shoes and clothing products has been busy in Indonesia, one of which is Aerostreet. Aerostreet started a new innovation for their brand using the hashtag #LokalTakGentar on Instagram. #LokalTakGentar is a movement/campaign to show the existence of local brands, especially the Aerostreet brand and support local products. With a large number of social media users, Instagram is an opportunity for Aerostreet to introduce their products to the public. The large number of Instagram users can also be an opportunity for Aerostreet to convey their campaign message, namely #LokalTakGentar. Aerostreet currently always inserts #LokalTakGentar in each of their posts. The purpose of this research is to find out the perceptions of supporting local products among Instagram users in using the Instagram hashtag #LokalTakGentar for the Aerostreet brand as a means of campaigning to support local products. In this research, there are 4 stages of the process of the occurrence of a perception. This research approach uses qualitative descriptive research. This study uses two types of data sources, namely primary and secondary data. Data collection techniques through interviews and documentation. The results of this study can be concluded that Instagram users support the use of the Aerostreet brand #LokalTakGentar as a campaign to support local products. Keyword : Perception, Hashtag, Instagram User, Perception process
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Persepsi, Hashtag, Pengguna Instagram, Proses persepsi |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
| Depositing User: | 1151800209 Ahmad Hafizh Maulana |
| Date Deposited: | 14 Mar 2023 01:57 |
| Last Modified: | 14 Mar 2023 01:57 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/21262 |
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