Strategi Komunikasi Public Relations dalam Menangani Complaint Handling di Ella Skincare Cabang Madiun. (Public Relations Communication Strategy in Handling Complaint Handling at Ella Skincare Madiun Branch).

Widodo, Nadilla Febrilistyawativ (2022) Strategi Komunikasi Public Relations dalam Menangani Complaint Handling di Ella Skincare Cabang Madiun. (Public Relations Communication Strategy in Handling Complaint Handling at Ella Skincare Madiun Branch). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

Perawatan diri kini sudah mulai diminati belakangan ini. Saat ini mulai bermunculan berbagai klinik kecantikan maupun perawatan diri. Seperti yang akhir-akhir ini sering dilakukan oleh penyedia jasa perawatan diri, baik klinik besar ataupun klinik kecil. Banyaknya klinik kecantikan memunculkan persaingan usaha dimasing-masing tempat usaha. Sehingga untuk menghadapi persaingan tersebut, diperlukan inovasi yang harus dilakukan. Agar mampu bersaing dengan klinik yang lainnya. Tidak sedikit dalam pelayanan muncul berbagai keluhan yang di berikan oleh pelanggan. Maka dari itu penulis tertarik untuk meneliti bagaimanakah penanganan keluhan pelanggan oleh praktisi public relations di Klinik Ella Skin Care Cabang Madiun. Karena pada dasarnya kebutuhan masyarakat untuk melakukan perawatan kecantikan maupun perawatan diri mulai meningkat di beberapa tahun belakangan ini. Penelitian ini membahas tentang penanganan keluhan pelanggan, yang memiliki tujuan untuk mengathui dan menjawab hasil startegi komunikasi praktisi public relations dalam penaganan keluhan pelanggan, dan untuk mengethaui dan menjawab strategi yang dilakukan dalam penanganan keluhan pelanggan di Ella Skin Care cabang Madiun. Dalam penelitian ini penulis menggunakan pendeketan penelitian kualitatif dengan analisis deskriptif. Agar mampu memberikan deskripsi mengenai penangan keluhan yang dilakukan oleh praktisi public relations. Teknik pengumpulan data yang dilakukan peneliti adalah melalui wawancara, observasi dan dokumentasi. Hasil dari penelitian ini adalah memuat penanganan keluhan yang dilakukan oleh Public Relations Ella Skin Care Cabang Madiun. Kata Kunci : Public Relations, Handling Complaint, Strategi Komunikasi, Ella Skin Care Cabang Madiun

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Penanganan Keluhan Pelanggan Public Relations
Subjects: L Education > L Education (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi
Depositing User: 1151800139 NADILLA FEBRILISTYAWATI WIDODO
Date Deposited: 14 Mar 2023 03:02
Last Modified: 14 Mar 2023 03:02
URI: http://repository.untag-sby.ac.id/id/eprint/21231

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