Tahery, Tiara Mustika Ryananda (2023) Strategi Digital Marketing pada Instagram @Naykopi dalam Membangun Brand Awareness. (Digital Marketing Strategy on Instagram @Naykopi in Building Brand Awareness). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This study aims to find out digital marketing strategies that focus on the development of the coffe shop business using Instagram social media. This type of research uses descriptive qualitative research methods conducted with in-depth observation and interviews in order to discuss and answer problem formulations. The focus of this research will be carried out in Surabaya using the Naykopi Research Object as a coffe shop business. This research was conducted to discuss and find out digital marketing strategies through Instagram in an effort to increase Brand Awareness from Naykopi. The purpose of this study is to find out how the digital marketing strategy on Naykopi's Instagram in forming Brand Awareness. The result of this research is Digital Marketing conducted by Naykopi in forming brand awareness through Instagram by utilizing the available features has been very good development so that consumers are aware of the existence of the brand. Keywords : Digital Marketing Strategy, Instagram, Coffe Shop, Brand Awareness
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Strategi Pemasaran Digital, Instagram, Coffee shop, Brand Awareness |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
| Depositing User: | 1151800249 Tiara Mustika Ryananda Tahery |
| Date Deposited: | 14 Mar 2023 01:40 |
| Last Modified: | 14 Mar 2023 01:40 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/21039 |
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