Firdaus, Zulfia Izzati (2022) Pengaruh E-Commerce dan Strategi Pemasaran Terhadap Peningkatan Penjualan CV. Sogan Batik Rejodani di Masa Pandemi. (The Influence of E-Commerce and Marketing Strategy on Increasing CV Sales. Sogan Batik Rejodani during the Pandemic). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This study aims to determine the effect e-commerce and marketing strategy do not have a significant effect partially on increasing sales at CV. Sogan Batik Rejodani, while e-commerce and marketing strategies to increase sales at CV. Sogan Batik Rejodani was influential simultaneously. The population used in this study were customers of CV. Sogan Batik Rejodani and the data collection method used is the distribution of questionnaires. The result of hypothesis testing using a t-test (partial) indicate e-commerce variable has a significant but not significant effect on increasing sales with a significance value of 0.465 > 0.05, while the Marketing Strategy variable has a but not significant effect on increasing sales with a significance value of 0.734 > 0, 05 or 5%. The results of hypothesis testing using the F test (simultaneously) show that the variables of e-commerce and marketing strategy have a simultaneous or joint effect on the Dependent variable of increasing sales with a significance value of 0.016 <0.05 and F arithmetic > F table or 3.835 > F table 127.048 . In conclusion, the results of the analysis conclude that there is an influence of the e-commerce variable partially not having a significant effect on increasing CV sales. Sogan Batik Rejodani during the pandemic, where the marketing strategy variable had no partial effect on increasing sales of CV. Sogan Batik Rejodani during the pandemic. The variables of e-commerce and marketing strategy have a simultaneous effect on increasing sales of CV. Sogan Batik Rejodani during the pandemic. Keywords: E-Commerce, Marketing Strategy, Sales Increase
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | E-Commerce, Marketing Strategy, Sales Increase. |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management H Social Sciences > HF Commerce > HF5601 Accounting |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1211600190 Zulfia Izzati Firdaus |
| Date Deposited: | 18 Oct 2023 02:19 |
| Last Modified: | 18 Oct 2023 02:19 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/20886 |
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