Satriatama, Rafiif (2022) The Effect of Customer Delight, Brand Image, and Product Innovation on Erigo Brand Purchase Decisions in The City of Surabaya. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
Text
ABSTRAK.pdf Download (8MB) |
|
Text
BAB I.pdf Restricted to Repository staff only Download (644kB) | Request a copy |
|
Text
BAB II.pdf Restricted to Repository staff only Download (624kB) | Request a copy |
|
Text
BAB III.pdf Restricted to Repository staff only Download (767kB) | Request a copy |
|
Text
BAB IV.pdf Restricted to Repository staff only Download (932kB) | Request a copy |
|
Text
BAB V.pdf Restricted to Repository staff only Download (642kB) | Request a copy |
|
Text
LAMPIRAN.pdf Restricted to Repository staff only Download (1MB) | Request a copy |
|
Text
JURNAL.pdf Download (721kB) |
|
Text
JURNAL TURNITIN.pdf Download (2MB) |
|
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Download (0B) |
|
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Download (0B) |
|
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Download (0B) |
|
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
Abstract
This study aims to determine the effect of ustomer satisfaction, Brand image and Product innovation on consumer Purchasing on Erigo brand products in Surabaya. This type of research is quantitative research. The population is all customers of the Erigo brand in Surabaya. The number of samples taken is 100 respondents who are taken incidentally. The sampling technique used is the basic probability sampling technique, this technique is randomization or a cincidence. The data collection method used is a survey with a questionnaire instrument that is using a questionnaire. Test Instruments using Validity and Realibility tes. The data analysis technique used is multiple linear regression analysis with hypothesis testing using the F test and T test. Based on the research results obtained from muktiple linear regression analysis, it shows that the results of hypothesis testing using the F (simultaneous) and T (Partial0 test indicate that the variabel Customer delight (X1), Brand image (x2) have a significant effect on purchasing decisions and Product innovation (X3) has an eefct on purchasing decisions for the Erigo brand in the city of Surabaya but on the offer hand the Product innovation variable (X3) on the purchasing decisisons of the Erigo brand in the city of the Erigo brand in the city of Surabaya has no siginificant effect on purchasing decisions.
Item Type: | Thesis (Undergraduate) |
---|---|
Uncontrolled Keywords: | Customer delight, Brand image and Product innovation, Purchasing decisions |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management |
Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
Depositing User: | 1211800140 Rafiif Satriatama |
Date Deposited: | 19 Dec 2022 07:16 |
Last Modified: | 19 Dec 2022 07:16 |
URI: | http://repository.untag-sby.ac.id/id/eprint/20455 |
Actions (login required)
View Item |