Pengaruh Kualitas Produk dan Persepsi Harga terhadap Keputusan Pembelian Honda Beat pada CV. Fortuna Motorindo Diponegoro Surabaya. (Effects of Product Quality and Price Perception on Honda Beat Decision Purchases on CV. Fortuna Motorindo Diponegoro Surabaya).

Nugraha, Rendy Satria (2018) Pengaruh Kualitas Produk dan Persepsi Harga terhadap Keputusan Pembelian Honda Beat pada CV. Fortuna Motorindo Diponegoro Surabaya. (Effects of Product Quality and Price Perception on Honda Beat Decision Purchases on CV. Fortuna Motorindo Diponegoro Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

Purchasing decisions are a social and managerial process by which individuals and groups obtain what they need and want. Buyers are influenced by information about products, prices, distribution and promotions as well as services, then consumers manage all this information and draw conclusions in the form of a response to buy. The purpose of this study was to determine the effect of both simultaneously and partially between product quality and price perception on purchasing decisions for Honda Beat motorcycles. The population used is consumers who buy Honda Beat motorcycles at CV Fortuna Motorindo dealers on Diponegoro Street Surabaya. The sampling technique used accidental sampling with a sample of 100 people. While the analysis technique using multiple linear regression. The results of the F test show that the effect of product quality (X1) and price perception (X2) on purchasing decisions (Y) is significant. This result is indicated by a significant level of 0.000 less than = 5%. The results of the t-test showed a significant level of product quality (X1) of 0.023 and perceived labor prices (X2) of 0.001 not exceeding = 5%. The condition shows that each variable has an effect on purchasing decisions.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Kualitas Prosduk, Persepsi Harga dan Keputusan Pembelian
Subjects: H Social Sciences > HC Economic History and Conditions
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen
Depositing User: 145539 dian andi lesmana
Date Deposited: 02 Dec 2022 03:53
Last Modified: 14 Dec 2022 03:21
URI: http://repository.untag-sby.ac.id/id/eprint/20401

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