Hubungan Body Image dengan Perilaku Konsumtif Produk Perawatan Wajah pada Remaja Putri di Surabaya. (Relationship Between Body Image with Consumption Behavior of Face Care Products in Adolescent Girl in Surabaya)

Firdaus, Rizky Amellya (2022) Hubungan Body Image dengan Perilaku Konsumtif Produk Perawatan Wajah pada Remaja Putri di Surabaya. (Relationship Between Body Image with Consumption Behavior of Face Care Products in Adolescent Girl in Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Official URL: http://repository.untag-sby.ac.id

Abstract

Adolescent tend to pay great attention to their physical appearance, especially facial appearance. Therefore, today many teenagers are already using facial care products. Some young women in buying facial care products are reasonable, but there are also excessive ones that cause consumptive behavior. This study aims to determine the relationship between body image and consumptive behavior of facial care products in young women in Surabaya. The population in this study were young women in Surabaya who were using facial care products. The subjects in this study amounted to 138 subjects who were determined by purposive sampling technique to fill in several questions on the body image scale and consumptive behavior. Based on the hypothesis test, the number is -0.204 with a significance level of 0.016. Therefore, it can be stated that there is a negative relationship between body image and consumptive behavior of facial care products in adolescent girls in Surabaya. Which means that the higher the individual's body image, the lower the tendency for consumptive behavior. Vice versa, the lower the individual's body image, the tendency to behave consumptively will be higher. Thus, the hypothesis in this test is accepted. Keywords: Consumptive Behavior, Body Image, Facial Care Product

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Consumptive Behavior, Body Image, Facial Care Product
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Fakultas Psikologi
Depositing User: 1511800214 Rizky Amellya Firdaus
Date Deposited: 27 Oct 2022 02:21
Last Modified: 27 Oct 2022 02:21
URI: http://repository.untag-sby.ac.id/id/eprint/20213

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