Pengaruh Kualitas Pelayanan, Persepsi Harga, dan Promosi Terhadap Kepuasan Konsumen di Swalayan Shinta Reza (PT. Monza Retro) Kabupaten Bangkalan (The Effect of Service Quality, Price Perception, and Promotion on Consumer Satisfaction at Shinta Reza Supermarkets (PT. Monza Retro) Bangkalan Regency)

Ningsih, Kurnia (2022) Pengaruh Kualitas Pelayanan, Persepsi Harga, dan Promosi Terhadap Kepuasan Konsumen di Swalayan Shinta Reza (PT. Monza Retro) Kabupaten Bangkalan (The Effect of Service Quality, Price Perception, and Promotion on Consumer Satisfaction at Shinta Reza Supermarkets (PT. Monza Retro) Bangkalan Regency). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

Consumer satisfaction is the response or response shown by consumers for the goods or services obtained. Consumer satisfaction can be influenced by several variables. The variables used in this study are; service quality, price perception, and promotion. The purpose of this study was to determine the effect of product quality, price perception, and promotion on consumer satisfaction of Shinta Reza supermarkets. The research was conducted on Shinta Reza supermarket consumers, namely by distributing questionnaires using a google form. The research was conducted in April 2022 – June 2022. The results showed that the value of t count > t table with a significance level of < 0.05, namely (0.048 (X1), 0.012 (X2), and 0.000 (X3) <0.05), this indicates that the service quality variable (X1), price perception (X2), and promotion (X3) have a significant and partially positive effect on consumer satisfaction (Y). While service quality (X1), price perception (X2), and promotion (X3) simultaneously have a positive and significant effect on consumer satisfaction (Y). It is proven by the results of the ANOVA test which shows that the F test produces a significance value less than 0.05, namely (0.000 < 0.05). Keywords: Consumer Satisfaction, Service Quality, Price Perception, and Promotion.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Kepuasan Konsumen, Kualitas Pelayanan, Persepsi Harga, dan Promosi.
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen
Depositing User:	1211800344 Kurnia Ningsih
Date Deposited:	06 Oct 2022 07:27
Last Modified:	06 Oct 2022 07:27
URI:	http://repository.untag-sby.ac.id/id/eprint/20168

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